16 to 24 Market Research, enabling you to ask young people questions and obtain data that you didn't think possible!

When a leading retailer specialising in children’s toys wanted to future-proof their product range and marketing strategy, they turned to us for answers straight from the source: the kids themselves. Our mission was to dive deep into the hearts and minds of children in Key Stage 1 and 2, uncovering their honest opinions on toys, packaging, and the ever-changing world around them. But we didn’t stop there—we brought parents into the conversation as well, capturing a 360-degree view of what delights, inspires, and concerns both generations.

Over the course of the project, we engaged with 5,000 children and parents through a mix of creative research methods designed to spark genuine, insightful feedback. The result was a treasure trove of actionable insights: we revealed how children’s preferences are evolving with the rise of educational and tech-integrated toys, highlighted the growing demand for sustainable and eco-friendly packaging, and uncovered the subtle ways that social trends and digital experiences are reshaping playtime. 

Parents shared their priorities too, from safety and value to the importance of toys that foster creativity and learning. Armed with this data, our client was able to confidently shape their marketing and product design strategies for the next two years—ensuring every new launch resonated with real needs and desires, not just industry assumptions. The impact? Smarter investments, faster product uptake, and a brand that truly connects with families in a rapidly evolving market.

To truly understand how the next generation views climate change and environmental challenges, we set out to capture the authentic voices of 1,800 young people aged 16 to 24 from all walks of life. 

Our goal was to move beyond headlines and assumptions, digging deep into what this diverse demographic really thinks, feels, and expects when it comes to the future of our planet. By engaging with participants across a wide spectrum of backgrounds, we ensured that every perspective—from urban activists to rural students, from passionate campaigners to those just beginning to explore the issues—was heard and valued.

Through a blend of interactive surveys, in-depth interviews, and creative engagement techniques, we uncovered a rich tapestry of opinions and priorities. Young people spoke candidly about their hopes and anxieties for the environment, their expectations of brands, governments, and communities, and the practical actions they’re already taking—or feel empowered to take—in their daily lives. The findings painted a vivid picture: this generation is not only deeply aware of environmental issues but also eager for authentic leadership, transparency, and real change. Our insights provided our client with the clarity needed to shape messaging, campaigns, and initiatives that genuinely resonate with young people—ensuring that their strategies are both relevant and impactful in a world where environmental responsibility is more important than ever.

When a major financial institution wanted to truly understand the financial realities, concerns, and aspirations of today’s university students, they turned to us for a nationwide deep dive. We connected with 6,000 students from campuses across the country, opening up honest conversations about every facet of their financial lives. From everyday challenges like budgeting and the rising cost of living to longer-term considerations such as savings, insurance, pensions, and investments, no topic was off-limits.

Our approach was designed to go beyond surface-level statistics, capturing the nuanced attitudes and behaviors that shape how young adults manage their money. Students shared candid insights on what financial security means to them, the barriers they face in building savings, their trust (or skepticism) toward financial products, and their appetite for learning about investments and future planning. This wealth of data gave our client a powerful, actionable understanding of what matters most to the next generation of customers. Armed with these insights, the financial institution was able to refine its products, tailor its communications, and design support services that genuinely resonate with students—empowering them to make smarter financial decisions now and in the years ahead.

When a major clothing brand set out to decode the ever-evolving world of student fashion, they enlisted our help to get straight to the source. We engaged with 8,000 students nationwide, sparking lively conversations about everything from the latest styles and must-have designs to the brands that inspire loyalty—and those that miss the mark. We explored what students truly love and what turns them off when it comes to clothing, digging into the details of how they choose to spend their money and, crucially, how their fashion choices reflect their self-image and aspirations

The insights we uncovered went far beyond trends and labels. Students shared their candid thoughts on sustainability, inclusivity, and authenticity in fashion, revealing the values that drive their purchasing decisions. We learned how personal expression, social influence, and budget realities shape their wardrobes, and what brands can do to stand out in a crowded market. Armed with this rich, real-world feedback, our client gained the clarity needed to refine their collections, marketing, and messaging—ensuring every new launch resonates with the next generation of style leaders.