Case Study: Delivering Youth Insights as a Subcontracted Research Partner

Overview:

A research company required robust input from young people to meet a client’s quota for a larger, multi-faceted study. As a trusted subcontractor, we were tasked with engaging 200 individuals aged 16–25 across the region. Our goal was to ensure high-quality, quota-driven data collection that would seamlessly integrate into the principal research company’s broader project.

Actions Taken:

Targeted Recruitment: Leveraging local networks, youth organisations, and social media platforms, we recruited a diverse sample of 200 young people, ensuring representation across gender, education, and socioeconomic backgrounds.

Multi-Modal Engagement: 

To maximise response rates and accommodate busy lifestyles, we offered both online and in-person interview options, including mobile-friendly surveys and pop-up interview stations at youth centers and community events

Quota Management: Close coordination with the principal research company ensured all demographic and quota requirements were strictly met, with regular progress updates and transparent reporting throughout the fieldwork period.

Quality Control: 

All interviewers were briefed on the study’s objectives and trained in youth-friendly communication to foster trust and gather authentic responses. Rigorous data checks were performed to ensure completeness and accuracy before submission.

Data Integration: 

Collected responses were formatted and coded according to the principal company’s specifications, ensuring seamless integration with the larger dataset and facilitating efficient analysis.

Results:

Quota Fulfillment: All 200 interviews were completed on schedule, with demographic targets met or exceeded.

High Engagement: The use of flexible engagement methods resulted in a 92% completion rate among those approached, and positive feedback from participants about the process.

Client Satisfaction: The principal research company reported that the youth data was of high quality and instrumental in achieving their client’s overall research objectives.

Reputation Enhancement: Our professionalism and reliability as a subcontractor led to repeat business and strengthened partnerships within the research sector.

Conclusion:

This case demonstrates how specialist subcontracting can deliver precise, quota-driven research outcomes for larger projects. By combining targeted recruitment, flexible methodologies, and rigorous quality control, we ensured that the voices of 200 young people were accurately captured and contributed meaningfully to the client’s strategic objectives.

Case Study: Large-Scale Customer Engagement Delivers Actionable Insights for Banking Client

Overview:

As a subcontracted research partner, we were commissioned by a leading research agency to conduct extensive customer engagement for a major bank. Our role was to execute all fieldwork, engaging with 1,800 existing customers to gather feedback on both current and prospective banking products. The research design, including the questionnaire and discussion guide, was provided by the primary agency; our focus was on high-quality, quota-driven data collection and reliable delivery.

Actions Taken:

Comprehensive Fieldwork Planning: We coordinated closely with the principal agency to understand the project requirements, timelines, and data quality standards. Our team developed a detailed operational plan to reach 1,800 customers across multiple regions and demographic groups.

Multi-Channel Engagement: Customers were contacted via a mix of telephone interviews, secure online surveys, and in-branch intercepts, maximising participation and ensuring a representative sample.

Rigorous Interviewer Training: All fieldwork staff received thorough briefings on the bank’s brand values, confidentiality protocols, and the importance of neutrality, as well as specific training on the provided research instruments.

Quality Assurance: Throughout the process, we implemented strict quality control measures, including real-time monitoring, random call-backs, and data verification checks, to ensure accuracy and completeness.

Efficient Data Handling: All responses were anonymised and securely processed according to the principal agency’s specifications, enabling seamless integration with their broader research dataset.

Results:

Timely Quota Achievement: All 1,800 customer engagements were completed within the agreed timeline, with demographic and regional quotas fully met.

High Data Integrity: The principal agency reported that the data collected was robust, reliable, and required minimal cleaning or follow-up.

Positive Customer Experience: Feedback from participants indicated that the process was clear, respectful, and valued their input—enhancing the bank’s reputation for listening to its customers.

Strengthened Partnership: Our efficient execution and attention to detail led to positive feedback from the primary agency and subsequent opportunities for collaboration on future projects.

Conclusion:

This case demonstrates how professional subcontracting can deliver large-scale, high-quality customer research for complex sectors like banking. By focusing on operational excellence, rigorous quality control, and seamless client communication, we enabled our research partner to deliver valuable insights to their banking client—informing product development and customer engagement strategies.

Case Study: Large-Scale LGBT Community Engagement for Societal Inclusion Research

Overview:

As a subcontracted research partner, we were commissioned by a leading research agency to fulfill a substantial quota for a national study on society and inclusion. Our task was to engage 6,000 members of the LGBT community across the country, using both telephone interviews and online surveys. The research design, including all questionnaires and discussion guides, was provided by the primary agency; our responsibility was to execute all fieldwork, ensuring robust, high-quality data collection while maintaining participant comfort and confidentiality.

Actions Taken:

Targeted Recruitment and Outreach: We implemented a multi-pronged recruitment strategy to reach a diverse cross-section of the LGBT community, leveraging community organisations, online forums, and social media platforms. Special care was taken to ensure representation across age, ethnicity, geography, and socioeconomic status.

Multi-Modal Data Collection: To maximise accessibility and privacy, participants could choose between telephone interviews and secure online surveys. This approach accommodated varying preferences for disclosure and comfort, which is particularly important when gathering sensitive information from minority communities.

Culturally Competent Fieldwork: All interviewers received specialised training in culturally sensitive communication, confidentiality protocols, and best practices for asking questions about sexual orientation and gender identity. This helped foster trust and encouraged authentic, accurate responses.

Quota Management and Quality Control: We maintained close coordination with the primary agency to ensure all demographic and regional quotas were met. Rigorous quality checks, including real-time monitoring and data validation, were performed to guarantee reliability and completeness.

Data Integration: All responses were anonymised and formatted according to the principal agency’s specifications, enabling seamless integration with the broader study dataset.

Results:

Quota Fulfillment: All 6,000 interviews were completed on schedule, with demographic and regional targets fully achieved.

High Engagement and Data Integrity: The combination of telephone and online modes resulted in high participation and completion rates, and the principal agency reported that the data was robust and required minimal cleaning or follow-up.

Positive Participant Feedback: Many participants expressed appreciation for the respectful and inclusive approach, noting that the process felt safe and valued their perspectives.

Strengthened Sector Reputation: Our successful delivery on such a large and sensitive project led to positive feedback from the primary agency and further subcontracting opportunities for similar research.

Conclusion:

This case demonstrates how professional, culturally competent subcontracting can deliver large-scale, high-quality research within the LGBT community. By prioritising accessibility, privacy, and sensitivity, we ensured that thousands of voices were accurately captured—providing invaluable insights for the client’s national study on society and inclusion.

Case Study: Efficient Delivery of Local Election Opinion Polls as a Subcontractor

Overview:

As a trusted subcontractor for a leading research agency, we were commissioned to conduct 2,000 opinion polls during a series of local elections. The objective was to gather timely and accurate data on voting intentions across diverse constituencies. The research design and polling instruments were provided by the primary agency; our responsibility was to execute all fieldwork with speed, precision, and strict adherence to quota requirements.

Actions Taken:

Strategic Fieldwork Planning: We collaborated closely with the principal agency to understand regional quotas, sampling requirements, and data quality standards. A detailed operational plan was developed to ensure efficient coverage across all targeted areas within the election timeframe.

Multi-Channel Polling: Opinion polls were conducted using a mix of telephone interviews and online surveys, allowing for broad reach and rapid data collection. This approach ensured inclusivity and minimised barriers to participation.

Trained Polling Team: All interviewers were briefed on electoral protocols, confidentiality, and the importance of neutrality in all interactions. Training emphasised consistency in question delivery and accurate recording of responses.

Real-Time Monitoring and Quality Control: Fieldwork progress was tracked daily, with real-time quota monitoring and random data audits to ensure accuracy and completeness. Any discrepancies were immediately addressed to maintain high data integrity.

Efficient Data Handling: All responses were anonymised and formatted according to the primary agency’s specifications, enabling seamless integration with their election analytics platform.

Results:

Rapid Quota Fulfillment: All 2,000 opinion polls were completed ahead of schedule, with quotas for age, gender, and region fully met.

High Data Quality: The principal agency reported that the polling data was robust, reliable, and ready for immediate analysis with minimal need for follow-up.

Operational Excellence: The efficiency and professionalism of the process were highlighted in client feedback, with particular praise for our ability to deliver under tight election timelines.

Enhanced Reputation: Our successful execution led to further subcontracting opportunities for election and political research projects.

Conclusion:

This case demonstrates how efficient, high-quality subcontracting can deliver critical opinion polling during time-sensitive local elections. By combining strategic planning, rigorous quality control, and a flexible fieldwork approach, we ensured that the client received timely, actionable insights to inform their electoral analysis and reporting.