Unlock the full potential of your current customer base with our targeted research designed to deepen your understanding of their needs, preferences, and behaviors. By gathering rich, actionable insights directly from those who know your brand best, we help you identify opportunities to enhance satisfaction, boost loyalty, and increase lifetime value. Whether it’s refining products, improving service, or tailoring communications, our expert analysis transforms customer feedback into strategies that keep your business thriving.

Gain a competitive edge by understanding the motivations, needs, and expectations of your future customers before they even engage with your brand. Our research uncovers who your ideal prospects are, what drives their decision-making, and how best to capture their attention. By tapping into these valuable insights, you can tailor your marketing, sales, and product strategies to attract and convert new audiences more effectively—turning prospects into loyal customers and fueling your business growth.

Before launching a new project, product, or service, it’s crucial to know whether your idea is truly viable. Our feasibility studies provide a comprehensive assessment of your concept’s potential for success—analysing market demand, competitive landscape, financial projections, and operational requirements. We combine structured problem-solving methods and rigorous research to identify risks, opportunities, and the practical steps needed for implementation. With our expertise, you gain the clarity and confidence to make informed decisions, minimise risk, and move forward with strategies built for real-world success

Gain a decisive advantage with our Market & Industry Insights service, designed to illuminate the trends, opportunities, and challenges shaping your business landscape. We go beyond surface-level data, delivering deep, actionable intelligence about your market, competitors, and industry shifts. By transforming raw data into strategic insights, we help you anticipate market movements, identify untapped opportunities, and mitigate risks—empowering you to make informed decisions, drive innovation, and stay ahead of the competition. With our expertise, your business will be equipped to adapt, grow, and thrive in a rapidly evolving environment.

Opinion polls are a dynamic way to capture the pulse of your audience—offering a real-time snapshot of public sentiment on key topics, products, or initiatives. Fast, accessible, and able to reach wide and diverse groups, opinion polls let you quickly gauge reactions, test ideas, and identify emerging trends. With results delivered instantly and easy-to-analyse digital formats, you can make informed decisions, tailor your messaging, and stay ahead of market shifts. Whether you’re shaping strategy, launching a new campaign, or simply listening to your audience, our expertly designed opinion polls provide the clarity and confidence you need to act decisively.

Vox Pops are short, on-the-spot interviews with members of the public, designed to capture immediate, authentic opinions on your topic, product, or brand. We specialise in planning and conducting these interviews in relevant locations, ensuring a broad mix of voices and perspectives.

Our process includes:

*Targeted Engagement: We approach a diverse cross-section of people, reducing bias and reflecting real-world sentiment.

*Professional Production: Interviews are recorded and edited into concise, impactful videos that vividly illustrate key themes and opinions.

*Actionable Insights: The feedback gathered offers direct, real-world input to support your decision-making, communications, or marketing strategies.

*Cost and Time Efficiency: Vox Pops are quick to organise and deliver valuable insights without the need for lengthy research cycles.

With our expertise, you gain compelling, real-time feedback that brings your audience’s views to life and strengthens your understanding of public perception.

We specialise in creating impactful customer testimonials in video, audio, and written formats for online use. By speaking directly with your customers, we capture authentic stories and positive experiences that highlight your strengths and build trust with potential clients. Our team manages the entire process—from interviewing and recording to editing and publishing—ensuring each testimonial is polished, engaging, and tailored to your brand. Whether you need compelling video clips, audio soundbites, or written endorsements, we deliver testimonials that boost your credibility and enhance your online presence.

Good testimonials give prospective clients the trust they need to invest in your services.

Customer Immersion Sessions create a direct, meaningful connection between your team and your customers, going far beyond traditional surveys or reports. In these interactive sessions, stakeholders engage face-to-face with real customers, fostering open conversations that build trust and reveal deeper, more nuanced insights. This immersive approach helps you truly understand customer motivations, needs, and pain points—often uncovering valuable information that wouldn’t surface through standard research methods

By experiencing your brand, products, or services through the eyes of your customers, you gain authentic perspectives that inspire innovation and drive more customer-focused strategies.

These sessions not only generate richer data, but also energize your team, turning insights into action and strengthening your organisation’s commitment to delivering exceptional experiences

Focus groups are a powerful qualitative research method that brings together a carefully selected group of participants to engage in guided discussions about your products, services, or ideas. This interactive setting encourages open dialogue, allowing participants to express their attitudes, beliefs, and emotions in their own words—uncovering rich, detailed insights that surveys often miss. The dynamic group interaction sparks new ideas, reveals deeper motivations, and highlights subtle nuances in customer behavior.

By observing real-time feedback, including non-verbal cues and group dynamics, focus groups provide a comprehensive understanding of how your audience thinks and feels. This makes them invaluable for concept testing, idea generation, customer journey exploration, and refining marketing strategies. With their flexibility and depth, focus groups help you uncover fresh perspectives and make informed decisions that resonate with your target market.

Mystery Shopping is a powerful research method that puts your customer experience to the ultimate test. By sending trained evaluators—posing as real customers—into your business, we assess every aspect of your service, from staff professionalism and product knowledge to the overall atmosphere and compliance with company standards. These undercover visits can take place in person, over the phone, or online, providing an authentic, unbiased snapshot of what your customers truly encounter

The insights gained go far beyond routine feedback, revealing strengths to celebrate and pinpointing areas for improvement that might otherwise go unnoticed.

Whether you want to benchmark against competitors, ensure consistent service across locations, or simply raise the bar for customer satisfaction, Mystery Shopping delivers actionable intelligence that drives real, measurable improvements in your business.

Product Testing is the essential process of putting your product into the hands of real users to discover what works, what doesn’t, and how it can be improved before a full-scale launch. By combining both quantitative methods (like online surveys, A/B testing, and choice-based conjoint analysis) and qualitative approaches (such as focus groups, in-depth interviews, and in-home usage tests), we capture a complete picture of customer reactions, usability, and satisfaction.

Whether through controlled central location tests or real-world in-home trials, our product testing uncovers actionable insights on performance, appeal, and potential issues—helping you refine features, optimise pricing, and ensure your product meets market expectations.

With our expertise, you can launch with confidence, knowing your product has been thoroughly vetted by the people who matter most: your customers.

Think Tanks are dynamic hubs of expert research, analysis, and strategic thinking designed to tackle complex challenges and generate innovative solutions. Acting as bridges between academia, industry, government, and society, they provide evidence-based insights that shape policies, influence decision-making, and drive meaningful change across political, economic, and social landscapes.

Our Think Tank services create a collaborative environment where diverse perspectives come together to explore big ideas, test assumptions, and develop forward-thinking strategies. Whether focused on independent research, consultancy, or advocacy, these sessions empower your organisation to anticipate trends, address critical issues, and make informed decisions with confidence. By fostering creativity, rigorous analysis, and open dialogue, our Think Tanks help you unlock fresh opportunities and navigate uncertainty with clarity and purpose.

Our Strategy/Planning Creation Support service empowers your organisation to set a clear direction, define ambitious goals, and develop a practical roadmap to achieve them. We guide you through every stage of the strategic planning process—from analysing your current position and market environment to identifying strengths, weaknesses, opportunities, and threats. Together, we help you clarify your vision, prioritise objectives, and outline the steps needed to move from where you are now to where you want to be.

With expert facilitation, data-driven insights, and collaborative workshops, we ensure your strategy is not just visionary but also actionable and aligned with your resources and market realities.

Whether you’re aiming for growth, transformation, or operational excellence, our support turns your goals into a focused, future-ready plan that unites your team and drives sustainable success

Service Testing ensures your customer-facing services deliver on their promises by rigorously evaluating performance, reliability, and manageability under real-world conditions. This process simulates user interactions to assess how responsive and resilient your service is—identifying how well it handles peak loads, recovers from failures, and maintains high-quality experiences as demands change.

Our approach covers every critical aspect:

Performance: Measuring how quickly and efficiently your service responds to user requests, even under heavy traffic.

Reliability: Testing your service’s ability to remain stable and available, even when unexpected issues arise.

Manageability: Ensuring your service can be updated, configured, and maintained without disrupting the user experience.

By leveraging advanced testing methodologies and, when appropriate, cloud-based Testing as a Service (TaaS), we offer scalable, flexible solutions tailored to your business needs—whether you require comprehensive end-to-end testing or targeted assessments of specific service areas.

The result: actionable insights that help you optimise your offering, minimise risk, and consistently exceed customer expectations.

Observational Studies are a powerful research method that uncovers authentic insights by watching and recording real-world behaviors, events, or phenomena—without interfering or manipulating any variables. By capturing how people or systems naturally operate in their everyday environments, these studies reveal patterns, preferences, and pain points that might be missed in more controlled or artificial settings.

We offer a range of observational approaches, including naturalistic observation (watching subjects in their usual surroundings), participant observation (where researchers immerse themselves in the environment), and structured observation (focusing on specific behaviors in a set context).

This flexibility allows us to tailor our methods to your unique objectives—whether you want to understand customer journeys, workplace dynamics, or product interactions.

With Observational Studies, you gain genuine, actionable data that supports smarter decisions and helps you design experiences truly aligned with real-world needs.

Competitor Analysis is a strategic process that gives you a clear, actionable understanding of your market landscape and how you stack up against both direct and indirect competitors. We identify key players in your industry, analyze their products and services, assess their strengths and weaknesses, and evaluate their market positioning, pricing, and marketing strategies.

Using proven methods such as SWOT analysis, benchmarking, Porter’s Five Forces, and direct customer feedback, we uncover what sets your competitors apart, where they’re vulnerable, and where your greatest opportunities lie.

This comprehensive approach enables you to refine your own offerings, anticipate market shifts, and develop strategies that give you a sustainable competitive edge. With our competitor analysis, you gain the clarity and confidence to make informed decisions and drive your business forward.

Competitor Comparison delivers a clear, side-by-side view of how your products, services, or business processes stack up against the competition. Using proven methods such as benchmarking, SWOT analysis, and comparative grids, we analyse key features, pricing, customer satisfaction, marketing strategies, and performance metrics across your main competitors

This detailed review highlights where you excel, where you lag, and what unique strengths set you apart in the market.

By breaking down each competitor’s offerings and strategies, we help you identify gaps, spot opportunities, and adopt best practices to sharpen your competitive edge

The result is actionable intelligence you can use to refine your positioning, optimise your offerings, and make informed, data-driven decisions that keep you ahead in a dynamic marketplace.

Branding and packaging are far more than just visual elements—they are strategic tools that shape consumer perceptions, influence purchasing decisions, and differentiate your product in a crowded market. Our service delivers deep insights into how your brand and packaging are perceived, what resonates with your target audience, and where opportunities exist for innovation and distinction.

We combine customer opinion research—using surveys, focus groups, and data analytics—with expert competitor analysis to benchmark your branding and packaging against industry leaders. This approach uncovers strengths, weaknesses, and gaps, helping you understand not only what customers want, but also how your packaging performs in terms of design, functionality, sustainability, and shelf impact.

By leveraging these insights, we guide you in developing branding and packaging strategies that stand out, build loyalty, and create a compelling, memorable presence—ensuring your product doesn’t just compete, but leads in its category

Our Employee Engagement Support service is designed to help organisations build a thriving, motivated, and loyal workforce. We partner with you to assess, enhance, and sustain engagement at every stage of the employee lifecycle—from onboarding to ongoing development and even through exit interviews.

Key elements of our approach include:

*Comprehensive Feedback Mechanisms: We use surveys, interviews, and focus groups to gather actionable insights into employee attitudes, satisfaction, and areas for improvement.

*Leadership and Manager Support: We empower managers with the skills and tools to foster engagement, encourage open dialogue, and recognise individual contributions—critical drivers of team morale and performance.

*Clear and Regular Communication: We help you establish transparent, two-way communication channels so employees feel heard, informed, and valued.

*Recognition and Empowerment: We guide you in implementing recognition programs and empowering employees through meaningful involvement and opportunities for growth.

*Wellbeing and Work-Life Balance: Our support extends to holistic wellness initiatives, ensuring your people feel supported physically, mentally, and emotionally.

*Continuous Measurement: We provide tools and strategies to monitor engagement over time, allowing you to track progress and adapt your approach as your organisation evolves.

By integrating these best practices, we help you create a positive work culture where employees are engaged, productive, and committed to your organisation’s success.

In-Depth Interviews are a qualitative research technique centered on one-on-one conversations that delve deeply into a participant’s experiences, motivations, and perspectives. Unlike surveys or focus groups, these interviews allow for open-ended, probing questions that uncover rich, nuanced insights—revealing not just what people think, but why they think and act the way they do.

Conducted in person, online, or by phone, in-depth interviews typically last 30–60 minutes and are guided by a flexible discussion guide to ensure key topics are covered while allowing the conversation to flow naturally.

Skilled interviewers build rapport and trust, encouraging participants to share candidly and in detail. This method is especially valuable when you need to explore complex topics, understand decision-making processes, or capture individual stories that provide context to broader trends.

The insights gained from in-depth interviews are invaluable for refining strategies, developing products, and making evidence-based decisions, thanks to their ability to surface both expected and unexpected perspectives.

Start-Up Insight Packages provide early-stage businesses with a comprehensive, data-driven foundation for smart decision-making and sustainable growth. These packages combine essential market research components tailored specifically for startups, including:

*Market Analysis: Evaluates market size, growth trends, and target audience dynamics using both primary and secondary research, such as surveys, interviews, and analysis of public data.

*Competitive Assessment: Identifies and benchmarks key competitors, analysing their strengths, weaknesses, offerings, and market positioning to reveal opportunities for differentiation.

*Customer Profiling: Defines your ideal customer segments, their needs, behaviors, and motivations, enabling you to refine your value proposition and go-to-market strategy.

*Feasibility Study: Assesses the viability of your concept by examining demand, potential barriers, and financial projections, helping you minimise risk before launch.

*Product or MVP Testing: Gathers real-world feedback on your product or prototype from potential customers, uncovering usability issues and guiding iterative improvements.

*Actionable Reporting: Delivers clear, practical insights and recommendations, linking research findings directly to your startup’s objectives and next steps.

These packages are designed to be flexible, scalable, and budget-conscious, ensuring that startups get the insights they need—whether for validating an idea, attracting investors, or planning for growth.

We excel at turning complex data into clear, compelling stories that drive informed decisions. By focusing on the most relevant insights, tailoring narratives to your audience, and using impactful visuals, we make data accessible and memorable. Our expert storytelling connects facts with real-world context, delivering actionable recommendations that inspire confidence and spark meaningful action. With our proven approach, your data becomes a powerful tool for clarity, engagement, and business success. One size doesn't fit all, so we have multple approaches all tailored to what you need. 

We specialise in Planning Consultation Support for building developments and planning permissions, ensuring your projects are informed by genuine local insight. Our team engages directly with the community—using surveys, interviews, and public forums—to gather feedback on key issues such as design, amenities, environmental impact, and neighborhood needs. This approach not only uncovers valuable perspectives but also builds trust and transparency with stakeholders.

By expertly analysing and presenting these insights, we help you address concerns, refine proposals, and demonstrate community engagement to planning authorities. Our proven process increases the likelihood of approval, minimises risks, and ensures your development aligns with both regulatory requirements and local expectations. With our support, you gain a clear, actionable understanding of the community landscape—making your planning journey smoother and more successful.

We conduct Psychological Studies that delve into the thoughts, emotions, and behaviors driving individual and group actions. Using robust methodologies—such as in-depth interviews, structured surveys, experimental designs, and observational techniques—we uncover the underlying motivations, attitudes, and cognitive processes that shape decision-making and well-being.

Our expertise ensures studies are designed with scientific rigor and ethical sensitivity, whether exploring topics like self-image, emotional health, or problem-solving strategies.

We translate complex psychological findings into clear, actionable insights you can use to improve products, services, or organisational practices. By connecting psychological theory with real-world application, we help you understand what truly matters to your audience and how to support their growth, satisfaction, and success.

We excel at delivering rigorous scientific research that transforms questions into evidence-based answers. Our team follows the gold standard of the scientific method:

*Defining clear research questions

*Conducting thorough background research

*Formulating testable hypotheses

*Designing and executing robust experiments

*Analysing data with precision

*Drawing valid conclusions and communicating results clearly

We expertly select and apply the most appropriate research methodologies—quantitative, qualitative, or mixed-methods—tailored to your objectives and field.

Our process is iterative, creative, and rooted in best practices, ensuring every study is reliable, reproducible, and impactful. With our proven track record, you can trust us to deliver scientific insights that advance your knowledge and drive real-world progress.

We provide expert research support for authors, helping you gather, analyse, and present information with accuracy and clarity. Our services include:

* Background Research: Comprehensive literature reviews and fact-checking to ensure your work is grounded in credible, up-to-date information.

*Data Analysis: Turning raw data into clear, actionable insights tailored to your narrative or argument.

*Manuscript Preparation: Assistance with structuring, editing, and formatting your work to meet publisher and journal standards, including language editing and scientific editing by subject-matter experts.

*Publication Support: Guidance on journal selection, submission processes, and responding to reviewer feedback, maximizing your chances of acceptance

With a proven track record of supporting thousands of authors worldwide, we’re known for our thoroughness, reliability, and ability to translate complex research into compelling, publishable content.

Let us help you bring your ideas to life and achieve your publication goals.

Whether you are writing a factual peice of work or a fictional novel, we can get you the research you need on any subject matter so that your writings are as factually acurate as possible.

We provide expert TV & Film Research, combining rigorous academic methods with industry insight to support your creative and production goals. Our approach draws on a wide range of qualitative and quantitative techniques—including content analysis, audience studies, interviews, focus groups, and archival research—to deliver in-depth understanding of trends, genres, audience reactions, and cultural impact.

We excel at sourcing and analysing audiovisual data, whether from existing collections or newly gathered material, and are adept at applying leading frameworks such as genre theory, semiotics, and cultural studies to both film and television projects.

Our research supports everything from script development and historical accuracy to audience targeting and critical analysis, ensuring your project stands out and resonates with its intended viewers.

With our deep experience and methodological expertise, we transform complex information into clear, actionable insights—helping you make informed creative decisions and achieve success in the fast-evolving world of TV and film

We deliver highly accurate transcription services—including full verbatim transcription—capturing every word, nuance, and non-verbal cue exactly as spoken, ensuring nothing is lost in translation or detail. Our expert team handles a wide range of content, from interviews and meetings to legal and medical recordings, maintaining strict confidentiality and fast turnaround times.

For verbatim transcription, we reproduce speech word-for-word, including hesitations, repetitions, and background sounds, making our transcripts ideal for legal, research, and professional use

. We also offer “tidied-up” (intelligent verbatim) options for a more polished result when needed.

Our translation services are handled by professional, native-speaking linguists with sector-specific expertise, ensuring your transcripts are accurately and fluently rendered into your required language.

We’re committed to delivering top-quality, secure, and reliable results—making us a trusted partner for all your transcription and translation needs.

We deliver comprehensive investigation services tailored to your needs, whether for business, legal, insurance, or personal matters. Our expertise covers a wide spectrum, including:

*Surveillance: Discreet monitoring and documentation of activities using advanced techniques.

*Background Checks: Thorough verification of individuals or businesses, covering identity, criminal, employment, and financial history.

*Fraud Investigations: Detection and evidence gathering for insurance, financial, or identity fraud.

*Asset Searches: Locating hidden assets and assessing financial status for legal or business purposes.

*Corporate & Legal Investigations: Support for due diligence, intellectual property protection, employee misconduct, and litigation.

*Missing Persons: Locating individuals in personal, legal, or corporate contexts.

With decades of experience and access to cutting-edge technology, our team ensures investigations are conducted ethically, discreetly, and efficiently—delivering reliable, actionable results that support your decision-making and protect your interests.

We proactively encourage your satisfied customers to leave positive online reviews, strengthening your brand’s reputation and boosting trust with potential clients. When less favorable reviews arise, we engage directly and constructively with those customers—addressing their concerns and turning feedback into opportunities for improvement. Insights from these conversations are systematically fed back into your business-as-usual (BAU) processes, ensuring continuous enhancement of your service and customer experience. Our supportive, solution-focused approach helps you build a robust online presence and fosters lasting customer loyalty